Hire a Fractional CMO/CCO to tune and power your pipeline.
Power your pipeline the smart way
If your leads aren’t converting, the issue often isn’t sales - it’s your marketing engine. Too many companies invest in tools, ads and automation but neglect the strategic components that truly drive momentum: a clear brand identity, a compelling narrative and a go-to-market strategy that connects. Without these, your pipeline stalls, your story fades and your prospects disengage long before they become customers.
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That’s where I come in. As a Fractional CMO and CCO with over 20 years of international experience, I help innovative companies, from SaaS startups to biotech disruptors and advocacy bodies, build complete, data-driven marketing and communications systems that deliver real results. From brand creation and GTM strategy to digital campaigns and creative storytelling, I fix what’s missing, fine-tune what’s working and power the engine that drives growth.
Who am I?
I’m Frederique Depraetere, a senior marketing and communications strategist offering flexible, high-impact Fractional CMO and CCO services to ambitious businesses that need expert leadership without the full-time overhead. Whether you’re launching a new product, repositioning your brand or struggling to turn interest into revenue, I bring the strategic insight, creative energy and executive-level experience to move the needle.
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I’ve helped build startups from scratch, unlock growth for scaleups and reshape brand narratives for global innovators. My work spans B2B, B2C and B2G, with deep expertise in digital, Fintech, Medtech, SaaS, biotech, mobility and manufacturing. I don’t just advise - I lead, build and deliver.
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Don’t just take my word for it — see what former clients say below.
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TESTIMONIALS
MY SERVICES
Taking your business to
the next level
Brand identity & definition
Brand clarity fuels marketing power. Let’s build it right.
Go to market strategy
A winning GTM strategy that connects, converts and scales.
Storytelling & narrative development
Cut through the noise with story-driven messaging that resonates.
Creativity/Ideation
Differentiation starts with bold thinking. Let’s spark it.
Demand generation strategy
Fuel demand with strategy that fills your pipeline.
Digital marketing strategy
Digital done right: focused, targeted, and performance-led.
CLIENTS/WORK PAST & PRESENT
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