Frederique DepraetereJul 254 minI asked ChatGPT: Will AI Take Over from Copywriters? Will chatGPT take over the work done by copywriter today? And should we worry?
Frederique DepraetereJun 8, 20233 minSeven skills a good copywriter needs & how to brief them effectivelyAs a freelancer you tend to take on quite a few different tasks. It’s a variation that many like and, as a marketer, allows you to...
Frederique DepraetereJan 11, 20234 minNot using digital PR to boost your online impact? Here is why you should.I consider myself to be pretty lucky when it comes to experience. I started my career as a Public Relations (PR) professional and after...
Frederique DepraetereNov 12, 20224 min22 digital marketing statistics that may surprise youMarketing has changed significantly over the past ten years, I don't think there is anyone who will argue with that. The advent of...
Frederique DepraetereNov 8, 20226 minHow to create a high impact press section on your websiteWhether you are running a large or small business, getting attention from the media will have an impact on your results. But despite the...
Frederique DepraetereOct 4, 20225 minThe art of storytelling in business - 7 important tips to successThe art of storytelling today is increasingly used in management and leadership presentations, customer meetings, for stakeholder engagement
Frederique DepraetereOct 3, 20225 min10 tips on how to get the very best out of creative peopleAs marketeers and communications professionals we have all been there. The organization you work for has come up with a new strategic...