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3C Marketing & Communications
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Frederique Depraetere
Nov 22, 20243 min read
Will AI fundamentally transform Marketing & Communications? Here's my view.
AI is rapidly changing the way other industries operate and it is no different for marketing!
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Frederique Depraetere
Nov 21, 20245 min read
Why a solid marketing strategy is key to achieving your business goals
A clear, effective marketing strategy is effectively your roadmap, guiding each decision and action towards achieving business objectives.
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Frederique Depraetere
Nov 14, 20247 min read
How to develop a compelling and convincing 3 slide Board or C-Suite (marketing) presentation
Putting all your passion and information into only a few slides is tough! Discover insights here.
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Frederique Depraetere
Jul 25, 20244 min read
I asked ChatGPT: Will AI take over from copywriters?
Will chatGPT take over the work done by copywriter today? And should we worry?
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Frederique Depraetere
Jun 8, 20233 min read
Seven skills a good copywriter needs & how to brief them effectively
As a freelancer you tend to take on quite a few different tasks. It’s a variation that many like and, as a marketer, allows you to...
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Frederique Depraetere
Jan 11, 20234 min read
Not using digital PR to boost your online impact? Here is why you should.
I consider myself to be pretty lucky when it comes to experience. I started my career as a Public Relations (PR) professional and after...
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Frederique Depraetere
Nov 12, 20224 min read
22 digital marketing statistics that may surprise you
Marketing has changed significantly over the past ten years, I don't think there is anyone who will argue with that. The advent of...
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Frederique Depraetere
Nov 8, 20226 min read
How to create a high impact press section on your website
Whether you are running a large or small business, getting attention from the media will have an impact on your results. But despite the...
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Frederique Depraetere
Oct 4, 20225 min read
The art of storytelling in business - 7 important tips to success
The art of storytelling today is increasingly used in management and leadership presentations, customer meetings, for stakeholder engagement
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Frederique Depraetere
Oct 3, 20225 min read
10 tips on how to get the very best out of creative people
The key challenge is on how you manage the fine line between keeping the creatives on track without hindering the out of the box thinking.
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